How to Start a Customer Referral Program that Turns Your Customers into Your...
So, what’s so great about referrals? A study published in the American Marketing Association’s Journal of Marketing in January 2011 reported that, referred customers “tend to be more loyal than other...
View ArticleHow Your Product Image Can Rank Higher in Search
Sometimes a random image search can turn into a sale. Let’s say I was searching for “unique mini cooper” to learn what imaginative things people have done to customize their car. I’m not looking to buy...
View Article★ Use Symbols in your Email Subject Lines to Get Noticed ★
If done well, getting creative in your email subject lines often leads to higher open rates, which may well lead to higher sales. One trend we are noticing these days is that more and more marketers...
View ArticleThree Powerful Ways to Monetize with Social Media
We all know that social media is huge. In recent years, social media jobs & budgets have blossomed, apps have exploded, fan bases and followers have grown, etc. Most companies know that on social...
View ArticleFive Rules of Highly Successful PPC Advertising on Facebook
Pushing recent negative press aside, there’s still no denying the power of Facebook. Hundreds of millions of users, logging in daily and, according to Media research company Nielsen’s statistical...
View ArticleFrom Abandoned Cart to Conversion
One of the biggest struggles merchants have is cart abandonment. Because of this, shopping cart abandonments also represent a significant opportunity for online retailers. Ideally, the merchant would...
View ArticleBrand Your Store on Apple Devices With a Slick Icon!
Most brands understand the value of consistent branding and will do all the little things like creating a custom favicon for their websites. One thing most companies have not done yet is create a...
View Article301, 302, 3-0-who? NEVER Discontinue a Product or Category (Without Reading...
What happens when you discontinue a product or category in your online store? If you’re not paying attention, you’re likely losing sales and SEO rankings. Your customer is probably seeing a...
View ArticleAn Easy Way to Make Your Homepage Mobile-Friendly in MINUTES – Really!
As each day passes by, more and more people are turning to their smart phones to browse the web. This is precisely why we at Nexternal developed a mobile-friendly catalog for clients on our eCommerce...
View Article3 Simple Targeted Email Promotions That You Can Run Today!
If you are like most merchants, you are taking the “batch and blast” approach, and sending the same email marketing message to all of your customers. However, studies have shown that this approach can...
View ArticleWhat If I Get Negative Product Reviews?
Afraid to Solicit Product Reviews? Don’t be! If you sell products that don’t suck, allowing customers to review your products on your site is good for business. It’s good for driving traffic to your...
View ArticleNatural vs. Augmented: What Does Google Penguin Prefer?
No, we’re not talking about the adorable flightless bird. If you’re not familiar with Penguin, this is the name of the algorithm update that Google began rolling out in May of 2012. It’s primarily...
View ArticleTurning Your Popular Internal Search Queries into Traffic Generating Machines!
Many eCommerce platforms will track popular search queries that are executed by customers once they are within your site. In a Nexternal Order Management System that data is available in the...
View ArticleeGift Certificates the McDonald’s Way
Ahhh, the beauty of eGift Certificates… What’s not the love? First, there’s fulfillment ease – nothing to box or ship, often just a single click to send. Secondly, there is a nice referral aspect,...
View ArticleHow to Create Effective Product Images to Boost Online Sales
The biggest advantage a brick and mortar store has over an online store is the fact that shoppers can see the product in person, read everything on the packaging, and imagine themselves using it by...
View ArticleHow to Write Email Subject Lines That Get Opened
One myth about email subject lines is that that they only drive open rates. The truth is subject lines can affect any metric that you care about, including click through rates (CTR), conversion rates,...
View ArticleA Merchant’s Guide to Becoming a Content Curator
Content Curation is a collection of information, images, websites, links, and facts that potential customers can easily access to learn about a particular topic. The primary objective/goal of content...
View ArticleHere’s a Quick Way to Wow Your Customers – Product Image Zoom!
The newest thoroughbred in Nexternal’s extensive stable of features is Product Image Zoom. Now, by simply hovering your mouse over a product image, users can instantly see all the fine details that are...
View ArticleHelp a Reporter Out and Get More Website Visitors!
As a business owner or marketing manager are you always thinking about new ways to drive interest in your business and traffic to your website? If so, you owe it to yourself to participate in Help A...
View ArticleWhy is My Shipping Bill So High?
Your eCommerce system is set up to use real time shipping rates, coming directly from your shipping carrier. You are confident that your product weights are accurate. But then you get your bill from...
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